Service Line
Political Image & Social Listening
We apply big data and natural language processing to public conversation. Our track record includes a $1.1M government tender for social listening across 500 radio, TV and digital information sources.
Radio, TV and digital media monitoring to measure perception, anticipate crises and guide communication strategy.
Positive and negative mentions per week. The alert fires when negativity spikes.
Illustrative data
What does this service line include?
Radio, TV, press and social media monitoring
Sentiment and topic analysis
Early warnings for reputational crises
Perception reports for communication teams
Who is this for?
Governments, public institutions, candidates and political communication teams, as well as brands that need to protect their reputation.
Business Benefits
- Know what is being said, where and in what tone, in near real time.
- React to a crisis before it escalates.
- Measure the real effect of every message and campaign.